The e-commerce platform yielded significant results, including a 30% boost in online sales, equating to a higher annual revenue compared to the previous year. These sales were complemented by the acquisition of 50,000 new customers within the first three months of launch.
User engagement also saw a substantial increase, with users spending an average of 25% more time on the platform, indicating enhanced satisfaction. Furthermore, the conversion rate improved from 3% to 5%, leading to more successful transactions.
The introduction of an online bill payment system was well-received, with 60% of Mtel customers opting for this method. Simultaneously, the prepaid credit option garnered significant usage, with 100,000 transactions processed in the first year.
Customer satisfaction witnessed a marked improvement, reflected in a rise in the Customer Satisfaction Score (CSAT) from 75% to 85% within the initial year.
Main conclusion is: The successful implementation of the e-commerce platform, bill payment system, and prepaid credit options resulted in increased revenue, customer engagement, satisfaction, and market share, with a remarkable return on investment, establishing Mtel as a competitive force in the telecommunications and e-commerce sectors. 💪🏻