Results & Conclusion
“Napravi kobasicu po svom ukusu” project successfully blended interactive customization, storytelling, and rewards to engage customers, promote product versatility, and strengthen brand loyalty. By allowing customers to participate actively in the creative process and offering attractive incentives, Neoplanta not only boosted sales but also enhanced its brand image and customer relationships. This campaign serves as a prime example of how innovation and customer engagement can yield substantial benefits in the food industry.
We received more than 2500 proposals which exceeded primarily expectations, and as well made PR value of more than 94.000€.
Main conslusion is: The project not only strengthen client’s brand connection but also increased sales and enhanced customer loyalty. 💪🏻